Category Archives: Email Personalization

Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls

Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls

How to Improve Your Email Marketing With Personalization [Infographic]

Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]