Gretchen Gordon — July 2, 2019 Follow @BraveheartSales — July 2, 2019 I just moderated a panel where the topic of hiring industry experienced technical people for sales positions came up. I also recently had the same discussion with several clients. Why are many sales organizations interested in moving technicians into sales jobs? I suspect … Continue reading Technicians as Sellers?
Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
Loren Padelford — September 7, 2018 Follow @LorenPadelford— September 7, 2018 In the U.S., Black Friday and Cyber Monday are the two biggest shopping days of the year. Revenues are on the rise, too: in 2017, Black Friday and Cyber Monday combined for more than $ 11 billion in sales -– a new all-time record. … Continue reading Increase Holiday Sales: Put Black Friday and Cyber Monday on Autopilot
Roman Kniahynyckyj — September 14, 2017 Follow @kniahynyckyj — September 14, 2017 If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking … Continue reading CRO – What It Is and How It Can Help You Increase Sales
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for. Ratko Vidakovic on July 19, 2017 I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots out … Continue reading Is your demand-side platform real or fake?
Dan Sincavage — July 5, 2017 Follow @dansincavage — July 5, 2017 For many clients, the financial services industry is deeply personal. After all, clients entrust financial advisors, investment firms, and banks to safeguard or grow their money. Whether that money is slated for the down payment on a home, a child’s college education, or … Continue reading How to Grow Your Financial Services Sales Through a CRM Software
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. Dianna Huff on May 9, 2017 Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness … Continue reading Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Patrick McFadden — April 20, 2017 Follow @patmmarketing— April 20, 2017 Constantly seeking feedback from your customers! Customer feedback has always been like a secret cash hideout. Generally, when entrepreneurs and business owners talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many … Continue reading The Best Way to Boost Sales Is . . .
Jamie DeLoe — April 2, 2017 — April 2, 2017 If you are a sales leader, part of a sales team, or a solo entrepreneur you have a sales methodology of some type – your preferred way of selling. Does your method include building rapport with your prospects? Paying attention to their specific needs? Listening … Continue reading 5 Steps to Effective Consultative Selling
Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy