A disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies. Andy Lombard on September 9, 2015 There was a time when an agency would do everything for its clients. We’re talking … Continue reading Disaggregation And The Rise In Collaborative Marketing
Tom HustonAugust 28, 2015 If you don’t already know, working as a customer service representative in an enterprise contact center can be one of the most daunting jobs in the world, and there are certain things that even the most even-tempered agents sometimes wish they could say to a disgruntled customer. Perhaps sensing those hidden … Continue reading Rise of the Social Media Customer Service Trolls
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Sally FalkowJune 29, 2015 The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video … Continue reading The Rise and Rise of Online Video
Bryan KramerJune 9, 2015 You probably already know how great referrals are. Getting business effortlessly is an excellent feeling. But what if there was a way to exponentially increase referrals or awareness? What if you could market your brand to millions of people, yet retain the authenticity that comes with it? The method is already … Continue reading Rise of the Influencer
Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise
Priyanka RavaniApril 16, 2015 Do you want a global perspective when it comes to ad spending on social media? Social media advertising has had an impressive growth in the past and its future only looks bigger & brighter. Viewing this growth will force many marketers to start spending in the social arena. Below is a … Continue reading Rise of Social Media Ad Spending [Infographic]
Eric HammisMarch 5, 2015 It should come as no surprise when we tell you that mobile shopping saw a significant increase in 2014. So much that a new holiday was created called Cyber Monday. Now yes, Cyber Monday has been around for a while, but it wasn’t until the last few years that is started … Continue reading The Rise Of Mobile Marketing [Infographic]
March 5, 2015 Max Mason Business Reporter The retail sales rise had been widely expected by economists. Photo: David Goldman Retail sales rose at the strongest rate in three months in January as the lower oil price helped encourage consumers to spend. Retail sales gained 0.4 per cent in January, in line with expectations … Continue reading Retail sales rise 0.4%, helped by clothing
Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
