by Suzanna Colberg May 28, 2016May 28, 2016 “The most effective customer service is designed to reduce effort at all stages of the customer journey—not just after a sale or when problems arise.” This insight from journalist and market researcher Craig Borowski rings particularly true in an age where digital interaction has become the norm … Continue reading The Rise of Live Chat Support: Is Your Contact Center Ready?
by Roee Ganot April 20, 2016April 20, 2016 You would be hard pressed to find a person who said that they liked ads. Other than the Super Bowl ads every year, few people go looking for ads, and few people talk fondly about ads. In fact, most people try to actively avoid ads. If they … Continue reading The Rise of Ad Blockers and What It Means for Your Brand
by BusinessVibes April 17, 2016 Follow @businessvibesApril 17, 2016 Corporate human resource management has taken a number of sharp twists and turns over the past century. In many historical cases, executives and owners of large enterprises took the approach of building efficient teams which consumed the least amount of payroll necessary while still getting the … Continue reading The Rise of Human Centered Business Ethics
If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that. Jordan Kretchmer on April 8, 2016 There’s been a great deal of discussion about the future of the publishing world lately. … Continue reading Publishers, embrace the rise of real-time social storytelling
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box. Eric Enge on April 4, 2016 On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at … Continue reading The rise of personal assistants and the death of the search box
by Laura Cole February 17, 2016February 17, 2016 From humble beginnings, e-commerce firms have taken the consumer market by storm over the course of the last decade. This is reflected by the sheer growth of Internet sales, which now account for an estimated 15.5% of consumer expenditure as a whole (up from just 3% at … Continue reading The Rise and Rise of e-Commerce: Statistics, Trends and How Your Business Can Capitalize
by Michael Peggs January 4, 2016 Follow @MichaelPeggsJanuary 4, 2016 Video is not just a passing fad anymore. It has become an integral, even dominant part of the web. YouTube is the world’s second largest search engine and its third most popular website. Every day, over 100 million people watch videos online, spending over 16 … Continue reading The Rise of Video and How it Impacts Your SEO
By Bernadette Coleman October 29th, 2015 inShare0 Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at least, how to make the most of it for their business. Every business wants to get to the ‘top spot’ in search engines … Continue reading Feeding Search Engines To Rise in Rankings
Laura ColeOctober 14, 2015 While we are all aware that video is a dominant feature of contemporary marketing, the way in which we source, access and view audio-visual content is changing. This is thanks primarily to the rise of mobile technology, as smartphones and tablets become increasingly sophisticated with every passing quarter. More specifically, an … Continue reading The Rise of Mobile Video and How Your Business Can Capitalize
Julie ZismanOctober 12, 2015 Do you like to speak publicly or just type publicly? Perhaps a new or slightly different role is in your future. Looking at one Twitter Chat calendaring service, I counted a 170 tweet chats tomorrow. On my business calendar on any given day, I have at least 2 social networking events, … Continue reading Rise of the Digital Evangelist
