Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
Gregory T. Huang, January 07, 2015 In a world of Uber financings and 800 percent revenue growth curves, one startup founder won’t talk sales numbers, company valuations, or IPOs. He says his market opportunity is a billion-plus, not $ 10 billion. He takes $ 13 million from investors, not $ 100 million. And that’s after … Continue reading The Man Behind SiteSpect’s Rise in Digital Marketing
Can Google’s search and display businesses compete as native in-stream advertising takes hold on mobile? Ginny Marvin on December 22, 2014 Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to … Continue reading 7 Challenges Facing Google With The Rise Of Native Mobile Advertising
March was Fraud Prevention Month. How fitting then, that I was a victim of fraud. While I don’t know if this was in any way related to the Heartbleed bug, which apparently left over 60 per cent of all websites on the internet vulnerable to electronic eavesdropping of sensitive information, it’s a reminder that being … Continue reading If you are a victim of financial fraud, like I was, here’s what to do
Talented sales professionals must wear many hats. Some times they must be the hardball negotiator, and at other times the trusted friend, and all the different roles in between. Each of these different approaches to the sales game are equally valid depending on the customer and the industry. Sales reps who take the counselor role … Continue reading The Rise of Consultative Sales
