Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing
by Heather Lloyd-Martin April 3, 2016April 3, 2016 Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — … Continue reading Yes, Keyphrase Research is Still Important
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success
by Charles Bodner March 22, 2016March 22, 2016 Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the user’s search process. Having your website optimized for certain keywords will allow Google to index … Continue reading How to Do Keyword Research in 2016
by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research
by Dave Orecchio February 16, 2016 Follow @HighTechMKTFebruary 16, 2016 While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the … Continue reading Research: Digital Marketing Strategies for B2B Buyers in 2016
by Eyal Katz February 15, 2016 Follow @eyalk100February 15, 2016 How can you get higher CPCs for the clicks on AdSense ads on your sites? By driving traffic to content that Google contextualizes with high-CPC keywords. But where and how do you find these keywords? We’ve collected a list of keyword tools you can use … Continue reading 15 Keyword Research Tools That Will Optimize Your AdSense CPCs
by Stephen Alberts February 12, 2016 Follow @reviewrailFebruary 12, 2016 The Keyword Planner can be super useful when using it for your business. Whether you’re running an AdWords campaign or doing some research for SEO, it’s good to jump in and poke around. Being a PPC ninja (much cooler than a regular ninja), I like … Continue reading 3 Ninja Tips Using The AdWords Keyword Research Tool
By Pratik Dholakiya February 8th, 2016 Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google’s algorithm that every online marketer lives in dread of. With almost every update you know there will be … Continue reading How To Do Money Making Semantic Keyword Research
by Andre W. Klein January 24, 2016 Follow @akleines2January 24, 2016 Currently, one of the best and most wonderful ways to positively promote your company, your products, and save large investment costs that are not always effective and successful in the market, is by creating and posting videos on different platforms to target potential customers. … Continue reading How to Research for a Hot Topic for Your Video Marketing
