Tag Archives: Research

Investing in Market Research Can Pay Off for Small Businesses

by Brian Stupp May 17, 2016 Follow @IOUFinancialMay 17, 2016 For small business owners, it can be easy to invest time and attention on day-to-day management activities, get stuck doing competitive analyses, and fail to stay focused on big-picture priorities that affect the bottom line. Most business owners know the benefits of market research, yet … Continue reading Investing in Market Research Can Pay Off for Small Businesses →

5 Research Backed Tips to Help You Grow Your Team

Team Management

by Paul Keijzer May 12, 2016 Follow @Paul_KeijzerMay 12, 2016 My proudest achievement throughout my career hasn’t been the contributions I made to the bottom line of the companies I worked with. It wasn’t the growth other companies achieved. Neither has it been leading a high performing team that transformed the way HR operated in … Continue reading 5 Research Backed Tips to Help You Grow Your Team →

Market Research and Digital Analytics

Digital Transformation

by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics →

9 Tools for More Organized Influencer Research

Influencer Strategy

by Brittany Berger April 23, 2016 Follow @bberg1010April 23, 2016 My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone … Continue reading 9 Tools for More Organized Influencer Research →

Keyword research: a key element of SEO & content marketing

Keyword Research

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing →

Yes, Keyphrase Research is Still Important

SEO Education

by Heather Lloyd-Martin April 3, 2016April 3, 2016 Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — … Continue reading Yes, Keyphrase Research is Still Important →

The essential metrics to analyze for keyword research success

Keyword Research

When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success →

How to Do Keyword Research in 2016

Keyword Research

by Charles Bodner March 22, 2016March 22, 2016 Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the user’s search process. Having your website optimized for certain keywords will allow Google to index … Continue reading How to Do Keyword Research in 2016 →

11 Free Tools You Should Use for Effective Online Market Research

Marketing Tips

by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research →

Research: Digital Marketing Strategies for B2B Buyers in 2016

B2B Marketing

by Dave Orecchio February 16, 2016 Follow @HighTechMKTFebruary 16, 2016 While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the … Continue reading Research: Digital Marketing Strategies for B2B Buyers in 2016 →