Business owners, do you ever wonder if you truly have what it takes to develop a successful blog—one that garners traffic and increases conversions for your company website? It’s only natural to wonder and perhaps even to doubt; throughout literary history, great authors have struggled with questions about their own worthiness, and while business blogging is different from writing War and Peace, the same principle applies.
Today, we want to offer some reassurance:
- First, know that all businesses are capable of developing effective business blogs; there’s no topic too boring, no industry too bland!
- Even if you’re not a trained writer, you still have much insight to offer your customers and clients.
- If blogging is something that completely eludes you, or if you don’t have the time you need to invest in really getting it right, there is always ghostblogging and content marketing agencies.
With all that said, it’s worth pausing for a moment to take stock of your own blogging propensities, and to evaluate whether you have the skills and characteristics needed to be great at blogging. If you have all of the traits listed below, then we would encourage you to try business blogging; if not, then we’d recommend either working to develop them, or outsourcing to us!
- Great bloggers are attentive. They keep tabs on what their readers like and don’t; what they respond to and what they are indifferent toward. Blogging means constantly monitoring your efforts and tweaking as needed.
- Great bloggers are confident in who they are and what they do; they are able to write authentically and passionately about the benefits they can offer to readers and to customers.
- Great bloggers can be dramatic, too—they know how to create headlines and titles that immediately attract attention.
- Great bloggers are organized, and can lay out their points in a way that makes sense and is easy to follow.
- Great bloggers are tenacious, willing to consistently post new content on a daily or weekly basis.
- Great bloggers are ultimately service-oriented, and know that what they do needs to provide something truly helpful to readers; mere self-promotion will never do.
How do you stack up? Do you have these critical blogging skills mastered, or is there still room for improvement?Digital & Social Articles on Business 2 Community