Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted
Category Archives: Programmatic Advertisement
Programmatic Investment Analysis Key To Solving Budget Waste
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Chris Wood on June 15, 2023 The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets … Continue reading Programmatic’s ad targeting and optimization come to digital out-of-home
Audigent Expands Programmatic Targeting With The Weather Company Data
Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data
The power of programmatic advertising
In this webinar, learn how you can target audiences at the right time and at the right cost. Cynthia Ramsaran on March 16, 2023 at 4:38 pm | Reading time: 1 minute With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides … Continue reading The power of programmatic advertising
What every marketer needs to know about programmatic advertising
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising
New Google Tool Increases Programmatic Ad Cost Transparency
New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising
Vistar Media integrates audio OOH to reach in-store shoppers programmatically
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically
Programmatic Advertising vs Google Display Network: Which One Should You Choose?
Chanakya Kyatham May 1, 2021 If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. In this post, … Continue reading Programmatic Advertising vs Google Display Network: Which One Should You Choose?
Random Posts on Programmatic Advertisement
5 Keys For Rapidly Developing Trusting Relationships
How To Run A LinkedIn Community That Amplifies Value
10 Terrific Instagram Tools for Business
How to Create the Perfect Social Media Posts – Part 1
6 SEO Audit Tools for Dominating Google Results
Prioritize results with this failproof website planning process
Intranet Launch: Include Employees From the Start
The Most Effective Tools for Hiring Contact Center Agents
4 Things Most Would Do Differently: Job Hunting If Turning Back Time
