Category Archives: Programmatic Advertisement

What every marketer needs to know about programmatic advertising

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising

New Google Tool Increases Programmatic Ad Cost Transparency

New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan  @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency

Gannett ad mishap highlights concerns about programmatic advertising

Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising.  The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising

Vistar Media integrates audio OOH to reach in-store shoppers programmatically

The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Programmatic Advertising vs Google Display Network: Which One Should You Choose?

Chanakya Kyatham May 1, 2021 If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. In this post, … Continue reading Programmatic Advertising vs Google Display Network: Which One Should You Choose?