by Annaliese Henwood January 21, 2016 Follow @MktgInnovatorJanuary 21, 2016 Without knowing the best tools to use for your different blogging processes, you risk both expense and time on the wrong ones. With blogging research tools, you can find investing in tools both paid and free to be a research process of its own. However, … Continue reading The 5 Best Tools for the Blog Research Process
By Jilly Badanes|2016-01-14T09:09:22+00:00January 18th, 2016|SEO, Social Media Marketing|0 Comments Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come … Continue reading 5 Ways To Use Pinterest For Keyword Research
Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered. Joy Hawkins on January 7, 2016 Duplicate listings are one of the biggest negative ranking factors in Local SEO. Knowing if your business has duplicates out there that need to be resolved is very important for ranking success … Continue reading Definitive Guide To Duplicate Research For Local SEO
by Rebekah Richards January 5, 2016January 5, 2016 It’s one of the hardest parts of blogging – finding and researching a blog topic people actually want to read. The last part of that sentence is key. Finding what people will click on, consume, and share isn’t easy. You might have an inkling of what’s popular … Continue reading Blog Research: How to Discover the Popular Topics for Your Niche
by Mike Moran January 4, 2016 Follow @MikeMoranJanuary 4, 2016 Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust yourself off and find alternatives. Are you using social media listening as one of them? … Continue reading Are You Using Social Media For Search Keyword Research?
by Andy Beohar January 4, 2016 Follow @sevenatomsbuzzJanuary 4, 2016 If you want your SEO and content marketing efforts to produce results this year, you need to source optimized keywords that your potential customers are searching for while shopping online. A whopping 93 percent of online searches begin with a search engine, and to drive … Continue reading 3 Ways to Hack Your Keyword Research Process
by Rick Delgado November 24, 2015 Follow @ricknotdelgadoNovember 24, 2015 As every business owner knows, this is the age of big data. Several years ago, consulting firm McKinsey & Company posited that data analysis would lay the foundation for bolstering business’ ability to compete, innovate and most importantly, grow. As McKinsey and Company argued, collecting … Continue reading Using Consumer Research to Develop a Growth Strategy
by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest. Clay Cazier on November 19, 2015 One of the foundations of good SEO is making sure your site content is relevant to what you offer … Continue reading Using Pinterest For Keyword Research
by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster
