by Lawrence Anderson June 13, 2016June 13, 2016 It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and … Continue reading Research 101: Advantages of Email Marketing
by Alexa Matia June 9, 2016June 9, 2016 Keyword research is vital for the success of your website and increasing your online presence. If you’re a website owner, you probably rely on what’s tried and true: Google Keyword Planner. But guess what? So does everyone else. Finding the right keywords is essential, because it not … Continue reading 7 Totally Free Ways to Get Creative With Keyword Research
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
by Bob Hutchins May 27, 2016 Follow @BobhutchinsMay 27, 2016 Social media isn’t just a great tool for marketing. More businesses are learning how to use social media for market research. An infographic from Insights In Marketing points out a few key do’s and don’ts of social media market research that every brand should consider. … Continue reading 5 Ways to Use Social for Market Research [Infographic]
by Amber Racer May 22, 2016May 22, 2016 SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily … Continue reading 10 Secrets to Research the Best SEO Keywords
by Warren Knight May 20, 2016 Follow @warrenknightMay 20, 2016 Understanding who your industry influencers are is paramount to succeeding online. In a study based on young adults, they identified their influencers as YouTubers, more than the likes of Taylor Swift, or other A-List celebrities. Social is the way forward, and we can no longer … Continue reading 7 Amazing Tools to Research Top Influencers
by Brian Stupp May 17, 2016 Follow @IOUFinancialMay 17, 2016 For small business owners, it can be easy to invest time and attention on day-to-day management activities, get stuck doing competitive analyses, and fail to stay focused on big-picture priorities that affect the bottom line. Most business owners know the benefits of market research, yet … Continue reading Investing in Market Research Can Pay Off for Small Businesses
by Paul Keijzer May 12, 2016 Follow @Paul_KeijzerMay 12, 2016 My proudest achievement throughout my career hasn’t been the contributions I made to the bottom line of the companies I worked with. It wasn’t the growth other companies achieved. Neither has it been leading a high performing team that transformed the way HR operated in … Continue reading 5 Research Backed Tips to Help You Grow Your Team
by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics
by Brittany Berger April 23, 2016 Follow @bberg1010April 23, 2016 My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone … Continue reading 9 Tools for More Organized Influencer Research
