by Lucas Dominic May 30, 2016 Follow @LucasJankowiakMay 30, 2016 Online businesses that process e-payments need to pay attention to fraudulent activities and keep an eye on reducing financial losses. How blacklisting can help you protect customers? Identity theft is basically posing as another person for stealing their social security number or credit card details … Continue reading Reduce Financial Losses With Blacklisting
by Dan Shewan April 12, 2016April 12, 2016 Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website … Continue reading 11 Easy Ways to Reduce Your Bounce Rate
by Rick Enrico April 12, 2016April 12, 2016 People are exposed to different streams of information every day: emails, news, and social media feeds are just some of them. This happens so often, we rarely realize the toll information overload takes on us. In a 2009 article on Harvard Business Review, Paul Hemp estimated that … Continue reading 3 Ways to Reduce Information Overload with Infographics
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
by Anna Manteufel March 12, 2016March 12, 2016 When it comes to our webpages, we’re prideful. We want to show off our content and have the world benefit from what we’ve created. Unfortunately, if consumers don’t see an indication of what they’re looking for within moments of landing on your page, you can expect them … Continue reading Reducing Bounce Rate: 7 Effective Ways To Reduce Your Bounce Rate
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
by Mike McMinn February 5, 2016 Follow @MyHubIntranetFebruary 5, 2016 Many employers find that email is one of the biggest time-wasting aspects of the day. It doesn’t take long for the problem to take effect. One minute, your employees are working diligently. The next, a faint buzz from their pocket or a desktop notification lets … Continue reading 4 Ways a Strong Intranet Can Reduce Employee Email
by Ryan Kh February 3, 2016 Follow @ryankhgbFebruary 3, 2016 There is no doubt that running a business is expensive. This is an inescapable truth of entrepreneurship. This doesn’t mean, however, that you can’t do anything to curb your overhead or that you have to accept the status quo. There are plenty of tricks you … Continue reading 5 Ways to Reduce Business Costs in 2016
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. Jacob Baadsgaard on January 11, 2016 AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving … Continue reading Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
by John Komarek December 30, 2015December 30, 2015 Every day, 68.53% of potential sales are lost on e-commerce sites due to abandoned shopping carts. It means that for every 100 potential customers, only 31 will proceed to make a purchase. There are many reasons why shoppers leave without purchasing and the most common is unexpected … Continue reading 7 Simple Steps to Reduce Shopping Cart Abandonment
