OpenAI Goes Through High-Stakes Evolution While Trying To Balance All by Laurie Sullivan , Staff Writer, June 22, 2026 As OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the technological gas pedal. The tech giant attempts to tighten its grip on … Continue reading OpenAI Goes Through High-Stakes Evolution While Trying To Balance It All
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform. By Constantine von Hoffman Published on June 9, 2026 OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple … Continue reading OpenAI tests multi-advertiser ad placements in ChatGPT
OpenAI rolls out a Lockdown Mode for extra protection against prompt injection attacks The company says most users don’t need to use the feature. By Igor Bonifacic June 5, 2026 OpenAI OpenAI has begun rolling out Lockdown Mode, an optional security setting designed to offer users advanced protection from prompt injection attacks. For the unfamiliar, … Continue reading OpenAI rolls out a Lockdown Mode for extra protection against prompt injection attacks
OpenAI Embraces Retro Ads To Humanize AI Ahead Of IPO by Laurie Sullivan , Staff Writer, June 4, 2026 OpenAI has embraced retro-style advertising as it markets generative artificial intelligence (AI) that can produce vivid images and natural-sounding conversations, aiming to raise brand awareness ahead of a potential initial public offering (IPO). The retro vibe … Continue reading OpenAI Embraces Retro Ads To Humanize AI Ahead Of IPO
OpenAI Admits Commerce And Advertising Are Not Easy by Laurie Sullivan , Staff Writer, March 24, 2026 OpenAI launched a feature called Instant Checkout last year that allowed consumers to buy products through its platform, winning support from Walmart, Shopify, Etsy, and PayPal. Now OpenAI has shifted responsibility to retailers, and abandoned the prior strategy … Continue reading OpenAI Admits Commerce – And Advertising – Are Not Easy
OpenAI Courts Private-Equity Firms, Ads Showing Initial Intent by Laurie Sullivan , Staff Writer, March 16, 2026 OpenAI has been in advanced discussions with private-equity firms to form a joint venture that should allow the company to grow adoption of its artificial intelligence (AI) software. Fidji Simo, OpenAI CEO of applications, in a post on X … Continue reading OpenAI Courts Private Equity Firms, Ads Showing Initial Intent
OpenAI strikes a deal with the Defense Department to deploy its AI models The agreement comes after the US government soured on Anthropic for refusing to remove its AI’s safety guardrails. Mariella Moon Sat, February 28, 2026 Photo by Andrew Harnik/Getty Images (Andrew Harnik via Getty Images) OpenAI has reached an agreement with … Continue reading OpenAI strikes a deal with the Defense Department to deploy its AI models
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. By Constantine von Hoffman February 12, 2026 Google and OpenAI executives just sketched out their advertising futures — and they look very different The next phase of digital advertising won’t be fought … Continue reading OpenAI and Google reveal competing visions for AI ads
Simo: How OpenAI Ads, Adult Mode Will Work by Laurie Sullivan , Staff Writer, February 11, 2026 ChatGPT has a feature that lets the user ask the model after it serves an ad its thoughts on the specific product based on the information it knows about the user. The feature launched on Monday in test … Continue reading Simo: How OpenAI Ads, Adult Mode Will Work
OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish. OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
