Megan Mosley — May 18, 2018 Follow @ReferralRock — May 18, 2018 A referral code is simply a unique combination of numbers, letters, or both which are used as an identifier. Businesses use referral codes for their referral programs. As we all know, a referral program is a powerful way to generate word of mouth. … Continue reading What Is A Referral Code And How Does It Work?
Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?
Jessica Edmondson — January 30, 2018 Follow @jessicaedmon — January 30, 2018 So you’ve identified your referral sources, developed a recruitment strategy, created a sales enablement plan, developed a plan to enable referral sources, constructed a referral incentive strategy, and decided on your onboarding process, now it’s time to create a referral strategy to keep … Continue reading Referral Strategy: How to Keep Referral Sources Engaged
Megan Mosley — January 18, 2018 Follow @ReferralRock — January 18, 2018 Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media. And a social referral program … Continue reading Best Practices For Referral Marketing on Social Media
Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy
Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources
Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
Trisha Winter , July 27, 2017 Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate on the target buyer profile – including … Continue reading Building a Referral Partner Channel: Step 5 – How to onboard referral partners
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program