Category Archives: Referral Marketing

How to Supercharge Your Social Referral Program [5-Part Checklist]

Chris Duskin — June 30, 2018 — June 30, 2018   Free-Photos / Pixabay Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brands and products or services they sell to their friends and social … Continue reading How to Supercharge Your Social Referral Program [5-Part Checklist]

Referral Program vs Affiliate Programs: Which is Right For You?

Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?

Referral Strategy: How to Keep Referral Sources Engaged

Jessica Edmondson — January 30, 2018 Follow @jessicaedmon — January 30, 2018 So you’ve identified your referral sources, developed a recruitment strategy, created a sales enablement plan, developed a plan to enable referral sources, constructed a referral incentive strategy, and decided on your onboarding process, now it’s time to create a referral strategy to keep … Continue reading Referral Strategy: How to Keep Referral Sources Engaged

Best Practices For Referral Marketing on Social Media

Megan Mosley — January 18, 2018 Follow @ReferralRock — January 18, 2018 Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media. And a social referral program … Continue reading Best Practices For Referral Marketing on Social Media

Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Referral Strategy: Create a Plan For Enabling Your Referral Sources

Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps

How to Realign Your Partner Model and SaaS Company with Referral Partners

Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners