Getting More Out Of AdWords Scripts: A Three-Part Series

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users.


AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers without programming backgrounds, they are more often sources of confusion or kind of cool “tricks” with little practical application.

If you’re curious about how to get more out of AdWords Scripts — either on your own or with a developer — check out the three-part series on our sister site, Search Engine Land.

In part one, we start from the beginning, breaking down a script to its most basic elements then putting it all back together. Grasping the fundamentals will allow you to make simple adjustments to existing scripts and help you speak the same language when working with a programmer on more advanced or custom Scripts.

AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts

Part two goes a step further in editing, covers helpful tips for troubleshooting and looks at when to use Scripts or Google’s new ad customizers.

AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting

And finally, in part three, we cover more advanced features including using MCC Scripts and outside data sources in scripts.

AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.


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