62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers
Jordan Bishop January 4, 2022 Annuities are a great way to invest, protect yourself from outliving your savings during retirement, and even protect a spouse or dependent from the financial consequences of your death. But, as with all financial instruments, annuities come with associated costs. Depending on the characteristics of the contract, an annuity’s costs … Continue reading The Real Cost of Annuities: A Look Into What You Pay for What You Get
Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021 Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication
Peter Daisyme July 27, 2021 Recent times haven’t been easy on entrepreneurs, especially those who are small business owners. Many companies have had to cut costs by downsizing their operations and letting some of their staff go to cope with the global economic changes. If keeping your revenue on par with previous years has been … Continue reading 9 Ways to Cut Costs While Running a Business
Karen Repoli April 9, 2021 Smart entrepreneurs know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available. And sometimes you need to invest … Continue reading 5 Easy Tips to Keep Your Business Costs Low
Katy Stalcup — March 9, 2020 If you’re in engineering or development, communicating about cloud infrastructure and other software development costs with your finance department is tricky. For one thing, those costs are almost certainly rising. Also, you are in different roles with different priorities. This naturally creates barriers of communication. You may think your … Continue reading How to Communicate Software Development Costs to Your Finance Department
Elliot Begoun — February 6, 2020 Canva.com I write around this subject a lot but never hit it straight on. I call out the importance of building a growth hypothesis, driving discovery, channel strategy, and more. All share a common denominator, and that is cash. Too many early-stage natural product brands are capital inefficient. That … Continue reading You Must Be Capital Efficient
John Lincoln — February 4, 2020 That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long been a necessary evil that comes with the territory. Expenses run the gamut from rent and inventory to web hosting fees, marketing automation tools, employee benefits, and maintenance costs. … Continue reading A Simple Strategy For Turning Costs Into Profit
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
