Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021 Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication
Peter Daisyme July 27, 2021 Recent times haven’t been easy on entrepreneurs, especially those who are small business owners. Many companies have had to cut costs by downsizing their operations and letting some of their staff go to cope with the global economic changes. If keeping your revenue on par with previous years has been … Continue reading 9 Ways to Cut Costs While Running a Business
Karen Repoli April 9, 2021 Smart entrepreneurs know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available. And sometimes you need to invest … Continue reading 5 Easy Tips to Keep Your Business Costs Low
Katy Stalcup — March 9, 2020 If you’re in engineering or development, communicating about cloud infrastructure and other software development costs with your finance department is tricky. For one thing, those costs are almost certainly rising. Also, you are in different roles with different priorities. This naturally creates barriers of communication. You may think your … Continue reading How to Communicate Software Development Costs to Your Finance Department
Elliot Begoun — February 6, 2020 Canva.com I write around this subject a lot but never hit it straight on. I call out the importance of building a growth hypothesis, driving discovery, channel strategy, and more. All share a common denominator, and that is cash. Too many early-stage natural product brands are capital inefficient. That … Continue reading You Must Be Capital Efficient
John Lincoln — February 4, 2020 That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long been a necessary evil that comes with the territory. Expenses run the gamut from rent and inventory to web hosting fees, marketing automation tools, employee benefits, and maintenance costs. … Continue reading A Simple Strategy For Turning Costs Into Profit
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.
Jon Zacharias — April 22, 2019 — April 22, 2019 It’s critical a business finds ways not just to profit but to save. While increasing sales is a way to make your business profitable, the results are not always in your control. For this reason, you must come up with a saving plan, as you … Continue reading 5 Tips for Business Owners to Save Money
