The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Michael PascoSeptember 14, 2015 For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share what happens in the now, and word-of-mouth isn’t powered by the mouth anymore. The fact is, things can’t happen in real-time without starting a conversation online first. According to Pew Research Center, 7 … Continue reading The Social Significance Of Real-Time Marketing
Pam McBrideSeptember 5, 2015 If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to … Continue reading 8 Top Social Media Experts Weigh in on Real-Time Marketing
ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
Amanda McGuinnessJune 18, 2015 What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are: 1. Uber 2. Waze 3. Wigo 4. United Airlines 5. Bank of America When I think about these, it’s … Continue reading Applying B2C Success In Real-Time To B2B Strategy
Victoria VessellaJune 6, 2015 Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient data collection system in place is vital for the survival and growth of any business. Employees should have the ability to gather data about … Continue reading How Real-Time Data Collection Can Improve Your Bottom Line
Scott SieglerMay 4, 2015 According to a survey by AdExchanger, 61% of programmatic budgets are spent on open exchanges utilizing real-time bidding (RTB). The programmatic channel is responsible for a significant portion of ad impressions, attracting many of the top industry players. With RTB’s increasing sophistication in years to come, understanding the nuances of this … Continue reading Real-Time Bidding Demystified
Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool
Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
