Todd Vaske — June 7, 2018 — June 7, 2018 Branding and logos are important. I get it. I recognize many brands solely based on their logo… Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So, what I’m … Continue reading Stop! Why Your Video Intro Should NOT Start With A Logo
Gregg Litman — March 8, 2018 — March 8, 2018 Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we’ve come a long way from the … Continue reading 11 Types of Video Content to Master in 2018 (and 2 for the Future)
James Hamar — February 21, 2018 — February 21, 2018 StockSnap / Pixabay Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool … Continue reading How to Shoot Quality Video Content Using Your iPhone
Evelyn Timson — February 12, 2018 Follow @Aspect_FandV — February 12, 2018 It’s all too easy for perfectly well made branded video content to get lost and overlooked amongst the 100 hours of video uploaded to YouTube every minute (we’re not exaggerating here either – that’s over 100 minutes every second!). As managing director of … Continue reading How to Seed Video Content
Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
Jamichael Mitchell — November 6, 2017 Follow @MikeMitchEra — November 6, 2017 (Courtesy Pixabay) Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, according to the 2017 Video in Business Benchmark Report, it’s clear that brands are recognizing … Continue reading 8 Ways to Get More Eyes on Your Video Content
Bruce McKenzie — October 19, 2017 — October 19, 2017 Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” is a question they get a lot. Here’s an easy way to … Continue reading Convert Articles and Blog Posts to Video
Evelyn Timson — October 17, 2017 Follow @Aspect_FandV — October 17, 2017 It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in … Continue reading How to Avoid Orphan Video Content With Effective Market Activation
Sahail Ashraf — October 12, 2017 Follow @BizGrowInsights — October 12, 2017 Okay, who is the most influential and powerful person on social media these days? That’s right, Mr Zuckerberg. He is widely respected, and brutally honest about the state of social media. This is because he basically made it what it is today. And … Continue reading How To Create Video Content That Even Mark Zuckerberg Will Like
