Evelyn Timson — June 19, 2017 Follow @Aspect_FandV— June 19, 2017 Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the … Continue reading The Help-Hub-Hero Approach to Video Content Strategy
Greetje den Holder — June 13, 2017 Follow @GdenHolder— June 13, 2017 If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. According to Adam Wagner, with 3 billion searches per month, YouTube’s search … Continue reading How to Leverage the Power of Video Content
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017 Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy
Adam Fout — June 8, 2017 Follow @bluesteeletx— June 8, 2017 geralt / Pixabay Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content. The reason for this is simple, I think — video just requires a lot more work. A good writer … Continue reading The Power of Video Content Marketing
Steph Marsh — June 6, 2017 — June 6, 2017 JESHOOTS / Pixabay Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with … Continue reading Don’t Waste Your Time on Internal Video Production
Roee Ganot — April 28, 2017 Follow @RoeeGanot— April 28, 2017 You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how … Continue reading What People Want Out of Video Content
Salma Jafri — March 17, 2017 Follow @salmajafri— March 17, 2017 You’re ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas.Other people tell you many topics but don’t tell you which ones are … Continue reading Video Content Ideas that People Care About
Carmen Alicia Coto — March 15, 2017 — March 15, 2017 Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the … Continue reading 10 Pro Tips for Creating The Perfect Whiteboard Animation Video
Jonathan English — February 24, 2017 — February 24, 2017 You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, video-mad world, if you’re not integrating video comprehensively into your content marketing strategy … Continue reading 3 Breathtaking Examples of Video Content Marketing Done Right
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
