Neil Wood-Mitchell September 7, 2021 Certain inflections and distinct vocal traits can make a person’s voice recognisable in an instant. Large corporations have often employed celebrities to voiceover their products or services in order to capture the viewer’s attention and thus maximising the reach of their marketing campaign; Hugh Dennis’ promotion of the latest washing … Continue reading Finding the Right Voiceover For Your Video
Neil Wood-Mitchell August 2, 2021 The old analogy about ‘teaching a man to fish, to give him skills for a lifetime rather than giving him a fish, to eat for just one day’, is a pretty good one in terms of the work we do with organisations commissioning us to train their staff on a … Continue reading Learning to Make Great Video Content
Yash Chawlani July 8, 2021 In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes. While … Continue reading 6 Creative Ways to Use Video Content to Engage Visitors
Tabitha Jean Naylor May 12, 2021 In marketing, there are many tools at your disposal in order to convey a message that resonates with your audience. With technology at its all-time high and innovation second to none, the best tool one could leverage to market to their audience is video. In order to maximize the … Continue reading Using Video Content to Generate New Leads
Chris Christoff April 3, 2021 Back in 2014, YouTube represented only 28 percent of all internet searches. Today, with more than 2 billion active users, it is one of the largest search engines and the second most popular social networking sites. This clearly shows how powerful videos have become over the years. There’s no doubt … Continue reading 4 Reasons Why Video Content is Important for your Business
Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know!
Sugandha Bansal — May 13, 2020 Undoubtedly the trends and future of video content marketing are gaining popularity every year. Marketers must not be surprised when video contents are getting the most engagement and performing better than other content forms such as text, blog posts and the like. We should be thankful for mobile devices … Continue reading Future of Video Content Marketing (Review 2020)
Young Entrepreneur Council — April 15, 2020 Video content is a popular — and effective — way to reach your audience. Members of Young Entrepreneur Council answered the following: What is one important thing companies producing video content for the first time need to remember? Why is it so important? 1. Create a Shot List … Continue reading 12 Useful Tips for First-Time Video Content Producers
Osama Khabab — April 7, 2020 For startups, it can be a challenge to get seen and heard. The problem is that a lot of great ideas and business ventures fall through the cracks, and this typically happens when marketing efforts don’t hit the mark. If you want your startup to grab stakeholders’ attention and … Continue reading Should a Startup Invest in an Explainer Video?
Hannah Squires — September 27, 2019 It’s easy to forget the potential that film has to offer. Sometimes making a video can be seen as a functional process. Plan. Point. Shoot. If you simply follow the production process, you’ll have a video that probably does the job. But filmmaking is an art form. And within … Continue reading 5 Fundamentals That Will Elevate Your Video Content