A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts
PJ Taei — January 14, 2019 — January 14, 2019 markusspiske / Pixabay If you wanted a single reason why it’s such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, … Continue reading 5 Ways Video Content Can Improve Your SEO
Patrick Burns — October 23, 2018 Follow @patrickburns___— October 23, 2018 A false assumption that many make with online marketing is the need to keep producing more and more content. While quantity is important, it’s not everything! What many need to focus on is the ability to craft a well thought out distribution strategy for … Continue reading 5 Strategies for Your Video’s Content to Reach Millions
Julia Farina — August 30, 2018 — August 30, 2018 There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google … Continue reading Why Your Video Content Workflow Matters More Than You Think
James Hamar — June 21, 2018 — June 21, 2018 Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to … Continue reading 6 Pillars of Video Storytelling
Todd Vaske — June 7, 2018 — June 7, 2018 Branding and logos are important. I get it. I recognize many brands solely based on their logo… Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So, what I’m … Continue reading Stop! Why Your Video Intro Should NOT Start With A Logo
Gregg Litman — March 8, 2018 — March 8, 2018 Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we’ve come a long way from the … Continue reading 11 Types of Video Content to Master in 2018 (and 2 for the Future)
James Hamar — February 21, 2018 — February 21, 2018 StockSnap / Pixabay Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool … Continue reading How to Shoot Quality Video Content Using Your iPhone
Evelyn Timson — February 12, 2018 Follow @Aspect_FandV — February 12, 2018 It’s all too easy for perfectly well made branded video content to get lost and overlooked amongst the 100 hours of video uploaded to YouTube every minute (we’re not exaggerating here either – that’s over 100 minutes every second!). As managing director of … Continue reading How to Seed Video Content
Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
