In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
Tag Archives: RealTime
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Getting Real About Real-Time Marketing
Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing
YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
Oscars 2014: Or, The Night Real-Time Marketing Didn’t Suck
Man, it’s been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don’t seem to know what’s going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin … Continue reading Oscars 2014: Or, The Night Real-Time Marketing Didn’t Suck
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