George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero
We Need To Recognize, Personalize And Optimize by Kabeer Mamnoon , Columnist, April 13, 2018 For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that … Continue reading We Need To Recognize, Personalize And Optimize
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
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