Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Michael Heller — December 13, 2016 — December 13, 2016 Whether we like to admit it or not, feedback has been a critical part of business management for as long as people have worked. Considering it’s how we learned the basics of living, real-time feedback is in our very nature (how did you learn to … Continue reading Why Real-time Feedback Isn’t Working for Your Team
by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics
Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 When it comes to solving the chargeback management problem for merchants and issuers, it’s not that the data doesn’t exist that would improve the payments ecosystem. What’s missing is access to the right data at the right time. To understand why real-time data is … Continue reading Why Real-Time Data Really Matters for Chargeback Management
Marcus Miller on October 3, 2016 So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO … Continue reading Authority & link building with real-time Penguin
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that. Jordan Kretchmer on April 8, 2016 There’s been a great deal of discussion about the future of the publishing world lately. … Continue reading Publishers, embrace the rise of real-time social storytelling
by Brooke B. Sellas April 7, 2016 Follow @madSMscientistApril 7, 2016 The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business? And if we’re not able to be “on” … Continue reading How Real Time Does Real-Time Social Media Have To Be?
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Patrick Stox on March 18, 2016 Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms … Continue reading Why real-time search algorithm updates may be bad news
