Helen GeraghtyJuly 11, 2015 Are you losing customers because of something as simple as the colour of a button on your website, or the positioning of your text? Although you may not realise it, every decision that you make online is probably influenced to some degree by simple, ingrained, psychological factors that you’re not even … Continue reading How to Use Psychology to Improve Your Website’s Performance
Jem WeaselJune 22, 2015 When it comes to digital marketing, people are pretty cynical – which is understandable. We’re bombarded with marketing images and videos everywhere, from games and TV through to subtler machinations through movie placements. So why would someone want to add your company on Facebook? Surely they get enough advertising from everywhere … Continue reading The Psychology of Facebook Likes
Cynthia PriceJune 9, 2015 Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s … Continue reading Why We Click: The Simple Psychology Behind Calls to Action
Graham JonesApril 30, 2015 Many modern website designs feature massive images and blocks of text. You have to scroll down to see each new piece of content or to find further details. The reason so many websites have this kind of design is because of the growing trend for tablets. People with these mobile devices … Continue reading Modern Website Design Ignores Gestalt Psychology
Personal Branding BlogApril 1, 2015 Very few people say they genuinely enjoy job interviews. That makes sense because in the same way that most people dislike taking tests, a job interview is a test. Even those who feel confident about their professional past, are up-to-date with job requirement skills, and do not possess many potential … Continue reading The Psychology of the Job Interview
Mike WhitneyMarch 1, 2015 “Most people can’t answer the simple question of why they want the things they want. That’s because our brain drives our decision-making process in ways that we’re not really aware of. “ – Michael Fishman Traveling through this digital world we’ve built for ourselves is a dizzying experience. We see certain … Continue reading The Psychology of Online Buying
Louis FoongJanuary 14, 2015 In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. Below are the … Continue reading 10 Ways To Convert More Customers Using Psychology [Infographic]
Andrew AndersonJanuary 5, 2015 All testing programs, no matter how great or awful, think they are doing pretty good and can get better. Having spent the better part of 13 years working with testing programs of various sizes to turn their programs around or to help them go to levels that they did not know … Continue reading The Psychology Of A Successful Testing Program
When J.Crew emailed the author with 50% off on one day, 80% off on another, he wondered: Was this dynamic pricing or a force beyond data? By Chris Chafin Check your inbox right now, and you’ll likely have an email about a big sale waiting for you. Chances are, you received one the day … Continue reading The Psychology Behind A Mysteriously Fluctuating Holiday Sweater Sale
Macdara Bracken November 18, 2014 The Psychology Of Colors We’ve all heard that the color you paint a room can affect your mood. True, but this mood alteration is quite transient, so it may not be very beneficial over time. But color can be a great tool for the 20 seconds or so your contacts … Continue reading The Psychology Of Colors And Images In Email Marketing
