The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside competition. When designing a logo, it is necessary to consider the effect of color choice on human emotions. Jessica Ridgeway is a … Continue reading Psychology of Color: How Color Affects Brand Perception
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!” back in the early 2000s. Neil Patel of Quicksprout said that shady online marketing tactics like this worked then — businesses got the clicks and website visits they wanted because consumers didn’t know any better. Today, spammy marketing like … Continue reading Why Consumer Psychology Matters In Content Marketing
Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in this infographic. And, if you’re a marketer, you probably learned consumer psychology that looked something like this (especially for advertising): Awareness Interest Desire Action AIDA … Continue reading How to Use Consumer Psychology to Increase ROI
