by Dan Shewan June 27, 2016June 27, 2016 Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion … Continue reading How to Use the Psychology of Facebook to Create Better Facebook Ads
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
by Owen Radford May 23, 2016 Follow @ElementaryDigiMay 23, 2016 User psychology is the driving force behind any great web design. Getting into the mind of potential visitors is the only way to develop a compelling site that draws people back for more. As complex as it may seem, each element on a web page … Continue reading How Does Psychology Affect Web Design?
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
by Grant Thomas March 16, 2016 Follow @gsthomas22March 16, 2016 There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and products are perceived by consumers. You can have your own assumptions of what will work but how do you … Continue reading 65 E-Commerce Statistics About Consumer Psychology [Infographic]
by Dan Radak February 23, 2016 Follow @https://twitter.com/DanRadakFebruary 23, 2016 Content: there is no easy button. Scott Abel, The Content Wrangler Content marketing will become a $ 300 billion industry by the end of the year 2019. According to the PQ Media’s report: Global Content Marketing Forecast 2015-19, if the content marketing continues to grow … Continue reading Drive 10,000 Visitors Within 48 hours: The Simple Psychology Behind a Giveaway SMM Campaign
Sasha SeddonSeptember 18, 2015 Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurons. Our brains are still running on the same ‘monkey see, monkey do’ … Continue reading How to Use the Psychology of Social Proof in Email Marketing
The “buy now” button can be a powerful way to boost sales. But what’s the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the “buy now” process and when marketers should take advantage of it. Neil Patel on September 11, 2015 Just about everywhere you look, you see messages to buy … Continue reading The Psychology Of Clicking “Buy Now”
Shelly KramerAugust 6, 2015 “Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into … Continue reading The Psychology of the Web Searcher
Bob HutchinsJuly 14, 2015 This past week at Kinekt, nearing the close of the conference, my friend Josh Collins made a great point from the stage. “Why do we like and share on Facebook?” he asked. “It’s because we want to say ‘me too’.” “Me too.” That’s a powerful phrase – a phrase that encompasses … Continue reading The Psychology Behind The Facebook ‘Like’ [Infographic]
