by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science
by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages
by Meera Murthy May 21, 2016May 21, 2016 With market fragmentation on the rise and shopper loyalty on the decline, retailers are always looking for new and creative ways to empower shoppers with great user experiences — particularly the ability to find information quickly. One area that is often neglected in the consumer journey is … Continue reading How to Personalize E-commerce Site Search Results for Each Shopper
by Delphine Moulu April 3, 2016 Follow @reelevantappApril 3, 2016 With 5.6% increase in sales and $ 260 billion in revenue (source: Persio), personalization isn’t a nice-to-have but a must-have in email marketing. We’re not talking about inserting each recipient’s first name into your emails here, but real and relevant personalization, which is also the … Continue reading 4 Questions You Need to Ask Yourself to Personalize Your Emails
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Margot da Cunha November 23, 2015November 23, 2015 People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get … Continue reading 7 Ways to Personalize Your PPC Strategy
Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers
Micheline NijmehJuly 30, 2015 As a marketer, I’m a big believer in the value that marketing can provide sales teams. With messaging and content for multiple buyer personas, marketing delivers a strong foundation for the purchasing process. But, as someone who has worked in and with sales for a number of years, I also know … Continue reading Top Sales Organizations “Engage, Personalize, Analyze, Win … Repeat” [Infographic]
Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience
WishpondApril 20, 2015 Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile picture. That is what your marketing emails are competing … Continue reading 5 Ways To Personalize Your Emails Without Scaring Your Subscribers
