Lyndi Malley — March 19, 2020 According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from Sprout Social. There has … Continue reading How to Optimize Your Business on Instagram
Darnelle O’Brien — February 15, 2020 Last week while with a friend who is also a small business owner, Instagram came up in conversation. Like many brands, big and small, they are struggling with engagement on Instagram. Reading that Stories is the way to go at the moment, they asked me for a few tips, … Continue reading Business or Pleasure: Business vs. Personal Instagram Account
Susan Gilbert — December 13, 2019 Follow @SusanGilbert Today I have some Instagram apps to help make your mobile marketing strategy more successful. Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your … Continue reading 4 Instagram Apps That Will Improve Your Mobile Brand Appeal
Patti Podnar — November 28, 2019 Follow @PodnarWriting I should probably turn in my content marketing license because I’m scared of Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more … Continue reading 4 Tips for When You Don’t Know What the Heck to Post on Instagram
Victoria Taylor — November 22, 2019 In December 2018, Instagram officially launched its new story feature, “Close Friends.” This feature allows you to create a list of “Close Friends” you can exclusively share stories with on a day to day basis. This “Close Friends” feature was initially made for followers to share more private moments, … Continue reading 5 Ways to Use the Instagram Close Friends List for Business
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
Larry Kim — October 10, 2019 Follow @larrykim Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it … Continue reading What Instagram’s Separate Direct Messaging App Threads Means for Business
Gaurav Sharma — September 26, 2019 Follow @Gaurav_Sharma11 Instagram has over a billion active users and more than 500 million people using Instagram Stories daily as well. It thus comes as no surprise that it’s an important platform for marketing your brand to your target audience. In fact, Instagram has over 2 million advertisers and … Continue reading 5 of the Best Instagram Marketing Strategies to Help You Close More Deals
Jess Rozario-Ospino — July 24, 2019 — July 24, 2019 By now, you’re likely aware of the growing popularity of Instagram Stories, and its unique ability to reach customers where they already are. With the introduction of Shopping in Stories, it’s even easier for consumers to explore brands, find new products, and make purchases right … Continue reading How to Differentiate Your Brand On Instagram Stories [Infographic]
Syed Balkhi — May 31, 2019 Follow @SyedBalkhi — May 31, 2019 First impressions on social media are important, especially for your business. When an Instagram user sees your profile, the first thing they see is your business name, profile photo, and your bio. Your Instagram bio is your chance to tell users about your … Continue reading How to Create a Killer Instagram Bio for Your Business
