Category Archives: Brick-and-Mortar Business

No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017   While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

The other side of brick-and-mortar retail: Survival of the fittest

As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017   The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest

Personalization in a post-brick-and-mortar world

Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. Scott Heimes on April 20, 2017   Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite … Continue reading Personalization in a post-brick-and-mortar world

The new era of brick and mortar: not business as usual

Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences. Allan Haims on September 23, 2016   Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or … Continue reading The new era of brick and mortar: not business as usual

10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence

by Young Entrepreneur Council June 25, 2016 Follow @YECJune 25, 2016 1. Document Real Interactions in Your Store Local businesses have a huge advantage in that they have authentic interactions with their local community. Use photos, videos and testimonials from your brick-and-mortar location and share those on the web. The customers you feature will share … Continue reading 10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence