WishpondApril 20, 2015 Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile picture. That is what your marketing emails are competing … Continue reading 5 Ways To Personalize Your Emails Without Scaring Your Subscribers
Marc HummelApril 4, 2015 An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what they do (not much). The point was about multichannel personalization, and we think … Continue reading You Can’t Just Personalize For Email
Wishpond BlogMarch 1, 2015 You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments … Continue reading 13 Essential Email Triggers to Personalize Lead Nurturing
Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
Revenue generated through online sales could reach $370 billion by 2017 — up from $291 billion this year, per Forrester Research — but many top brands don’t have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize … Continue reading Your Daily Search Tips To Personalize Emails
