Tag Archives: Performance

Yottaa Grows By Helping Customers Boost Website, App Performance

Marketing Guide

Michael Davidson Bad news, marketers and website designers—customers aren’t all that interested in the snazzy features on your websites and mobile apps, like widgets showcasing your clever social media campaign. They just want the page or app to load faster and be easy to navigate, whether they’re using a computer, tablet, or mobile device. That’s … Continue reading Yottaa Grows By Helping Customers Boost Website, App Performance →

Marketing Performance Glossary: Investments

Market Reports

Matt DavisJanuary 29, 2015 It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves as the foundation of our Path to Performance. To help your team communicate more effectively, I’m sharing basic definitions in a Marketing Performance glossary. Today, let’s look at marketing … Continue reading Marketing Performance Glossary: Investments →

Compare Search, Social & Display Performance On Mobile & Desktop [Report]

Reports

Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015   In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report] →

How Constraints Make You Better: Why The Right Limitations Boost Performance

Strategy

James Clear December 19, 2014   In 1930, a 23-year-old teacher in Uruguay named Juan Carlos Ceriani created a new sport. Ceriani wanted to design a game that was similar to soccer, but that his students could play indoors throughout the year. His new game became known as futsal. Futsal is very similar to soccer, … Continue reading How Constraints Make You Better: Why The Right Limitations Boost Performance →

5 Questions To Ask Your E-commerce Agency To Optimize Performance

Web Management Guidelines

Claire Wallace November 22, 2014 Maximize your e-commerce agency ROI. You’ve got an operational e-commerce site. Congrats! But now it’s time to drive revenue, especially as the holiday shopping season ramps up. Just as Agency Spotter can help you find the right e-commerce agency to build your site, we can help take that relationship to … Continue reading 5 Questions To Ask Your E-commerce Agency To Optimize Performance →

Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better

Marketing Strategy

Christopher Faust November 22, 2014   Today’s increasingly complex and diverse marketspace calls for sales organizations to look for new and creative approaches to improve sales execution strategies and advancing revenue growth. One particular step towards is a surprisingly simple way to impact sales performance: improving the output of your middle sales performers. But will … Continue reading Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better →

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

Email Marketing

By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged →

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