Category Archives: Market Reports

Marketing: Understanding the Social Media Intelligence Stack

James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack

Native Advertising Budgets Will Rise In 2015, Say Marketers

Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers

Marketing Performance Glossary: Investments

Matt DavisJanuary 29, 2015 It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves as the foundation of our Path to Performance. To help your team communicate more effectively, I’m sharing basic definitions in a Marketing Performance glossary. Today, let’s look at marketing … Continue reading Marketing Performance Glossary: Investments

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015