Ben DonkorMarch 31, 2015 How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how … Continue reading Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Greg NunanMarch 31, 2015 OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because … Continue reading 3 Reasons Your AdWords Performance Sucks
Personal Branding BlogMarch 23, 2015 The spring is a great time to be a sports fan in the United States as: March Madness crowns the annual collegiate basketball champion. Professional basketball and hockey leagues start the most interesting segments of their seasons with their extensive 16 team playoff tournaments in the NBA and NHL. All … Continue reading Creating Championship Performance in Small Business Workplaces
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive. Scott Rayden on March 19, 2015 Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six years claiming that … Continue reading Who Will Survive The Performance Marketing Revolution?
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Jason HooverMarch 8, 2015 Years ago I sold cars for a living. It was a job I thoroughly loved because I enjoyed both selling and vehicles. This combination contributed to my being one of the top performing sales consultants each month. Now, many years later, I’m still learning valuable lessons from those days. I was … Continue reading 3 Keys to a High Performance Team Machine
Sarah GoligerMarch 4, 2015 Facebook ads are an excellent way to drive more traffic to your website and generate more leads for your business. However, setting up a few campaigns and just letting them run on their own won’t garner you much of either. Aside from keeping an eye on your cost-per-click and cost-per-lead metrics, … Continue reading 15 A/B Tests to Ramp Your Facebook Ad Performance
Kevin O’BrienFebruary 28, 2015 With the current market thriving, it’s quite amazing that just a few years ago we were in the midst of the “Great Recession.” Termed the “worst global recession since World War II,” our economy was in the tank, with unemployment figures soaring from 5% to 10% in just a 1-year span. … Continue reading The Recruiter Performance Appraisal: Do You Have One?
Dave BrockFebruary 26, 2015 I was astounded to read “Let’s Kill The Performance Review” by Liz Ryan. I agree with many of the things she states. The majority of performance review/performance management systems in companies are broken–or at least dysfunctional. It consumes too much unproductive time, with unclear benefit. It’s not a necessary process for … Continue reading Ditching The Performance Review
