Category Archives: Video Optimization

3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access

Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Tactical Video for Technology Sales And Marketing

Bruce McKenzie — September 12, 2017 — September 12, 2017 StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use … Continue reading Tactical Video for Technology Sales And Marketing

4 Reasons Why You Should Optimize Your Videos (Including Product Videos)

Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)