Category Archives: Video Optimization

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Tactical Video for Technology Sales And Marketing

Bruce McKenzie — September 12, 2017 — September 12, 2017 StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use … Continue reading Tactical Video for Technology Sales And Marketing

4 Reasons Why You Should Optimize Your Videos (Including Product Videos)

Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)

How to Drive Traffic to Your Products With Videos You Can Create in Minutes

Anna Kec — April 26, 2017 Follow @PatrickAGibson— April 26, 2017 No doubt you’ve been privy to the huge amount of videos on social media platforms like Facebook and Twitter in the last year. Even though it feels natural watching them now there was a time when it was unheard of. It’s fairly accurate to … Continue reading How to Drive Traffic to Your Products With Videos You Can Create in Minutes