Category Archives: Video Optimization

The Definitive Guide To Using Videos On Your Landing Pages

Joydeep Bhattacharya — August 8, 2018 Follow @seoforu— August 8, 2018 The vast number of websites littering the Internet has spoiled people, and they’re prone to making faster judgment calls than before. “Don’t like what you see on this website? Try a different one” – that’s become the common mindset, and it leaves you with … Continue reading The Definitive Guide To Using Videos On Your Landing Pages

What Kind of Video Do You Need in Sales Communication?

Bruce McKenzie — July 10, 2018 — July 10, 2018 “Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their … Continue reading What Kind of Video Do You Need in Sales Communication?

3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access

Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing