Joana FerreiraApril 13, 2015 Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think to … Continue reading 20 Search Marketing Questions You’ve Always Wanted To Ask (Part 1)
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Len AprilMarch 28, 2015 The seller’s market If we consider the catbird seat that today’s candidates occupy, it’s fair to say we’re in the midst of a seller’s market. Sure, it’s a term generally reserved for real estate transactions, yet it seems to bear striking similarities to the current state of employment. Throughout many parts … Continue reading Effective Recruitment Marketing Version 2.0: Part 2
Gyles SewardMarch 26, 2015 WordPress has a lot of benefits when it comes to SEO but there is also a lot of misinformation out there. Part two of our series is here to help you untangle the truth from the rumours, based on questions we get asked a lot here at Elementary Digital. You can … Continue reading FAQs about WordPress and SEO: Part Two
Gyles SewardMarch 25, 2015 Here at Elementary Digital, we often get asked questions about WordPress SEO. To help with this, we’ve created this post which deals with these FAQs to provide you with comprehensive and helpful answers! WordPress is the most popular content management system around. All sorts of websites use it, from blogs and … Continue reading FAQs About WordPress and SEO: Part 1
Carissa PayneMarch 17, 2015 How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue … Continue reading Affiliate Marketing 101: Part II
Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Julia BorginiFebruary 28, 2015 In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92 percent of B2B companies are using … Continue reading Make Social Media Part Of Your B2B Lead Management Program
Jason DeaFebruary 11, 2015 As an online business owner there are a ton of items on your daily to do list that you have to juggle and prioritize. Running a business can be exceptionally fulfilling, but by no means does that mean it will be easy. You list of items to check every week might … Continue reading Do Not Overlook This Critical Part of Your eCommerce Business
