Tag Archives: Part

Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015  Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

LinkedIn to Real Life (Part 2: Managing Connections)

Denny McCorkleFebruary 9, 2015 LinkedIn provides its greatest value as a social media network when grounded in the real world.  The concept of networking convergence and making physical networking connections using LinkedIn was shared in a previous post, LinkedIn to Real Life (Part 1: Making Connections). This blog post explains how-to better organize and manage … Continue reading LinkedIn to Real Life (Part 2: Managing Connections)