Meta, Ireland’s Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays by Laurie Sullivan @lauriesullivan, June 23, 2023 Meta has teamed with Ireland’s Tyndall Research Institute for a four-year $5.4 million project to research semiconductors that will help to advance augmented reality (AR) technology and improve displays. The project will focus on key AR … Continue reading Meta, Ireland’s Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones. Chris Wood on March 2, 2023 Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion … Continue reading Papa Johns and Netspend adopt augmented reality for eGift campaign
Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Extended Reality (XR): How It’s Changing Work and Employment Shannon Flynn / 30 Mar 2022 Extended reality, commonly referred to as XR, is becoming a prevalent technology many companies use in various industries. XR consists of immersive technologies that have proven their capabilities in the gaming industry, for example. It’s expected that XR headset … Continue reading Extended Reality (XR): How It’s Changing Work and Employment
