Category Archives: Corporate

Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic

Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic by Laurie Sullivan  @lauriesullivan, October 30, 2020 Search intelligence company Captify on Monday will announce the appointment of former Comcast executive Brendan Condon to global chief revenue officer, charged with driving worldwide growth. Condon, who officially stepped into the role earlier this month, … Continue reading Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic

Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

Microsoft Reorganizes: Puts Focus On Cloud, AI by Laurie Sullivan  @lauriesullivan, March 29, 2018 Microsoft on Thursday announced a major reorganization, putting the focus on two divisions. One will focus on experiences and devices, and the other on cloud and artificial intelligence. Scott Guthrie, head of the cloud and enterprise group, will head the cloud … Continue reading Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

3 Essential Conversations Between the CMO & CFO [Infographic]

Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]

Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”

by Candis Roussel November 29, 2015November 29, 2015 One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. For years, firms have added practices based on a conventional line of thinking that the best way to bring in more … Continue reading Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”

How To Improve Efficiency with Effective Territory Management

Victoria VessellaSeptember 9, 2015 Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective or nonexistent territory management. If clients are not properly grouped or if field reps are not properly dispersed amongst clients, customer relationships and the … Continue reading How To Improve Efficiency with Effective Territory Management