Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)
Mickie E KennedyJanuary 14, 2015 We all sit around and try to figure out Google’s algorithm (don’t we?), but there are more productive ways to optimize your SEO on search engines. You’ve no doubt already written several blog posts and fixed up your website to include the appropriate buzzwords to get users’ attention. But what … Continue reading Press Releases Should be Part of Your SEO Strategy
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3
Greg Maher December 14, 2014 Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be … Continue reading Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media Marketing Strategy
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers. Kelsey Libert on December 10, 2014 Earning placements from high-authority publishers is the single best way to garner the most views, … Continue reading Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
Owen Radford December 9, 2014 Welcome friends to the fourth and final part of our e-commerce SEO guide. Previously in this series: Part one: keyword & competitor research Part two: errors & on-page optimisation Part three: testing & content We’re helping you to be sure that your e-commerce store is doing everything that it … Continue reading The Kick-ass Guide to E-commerce SEO – Part 4
Owen Radford December 8, 2014 Hi there! Hopefully by now you’ve had chance to look at and implement some of the things we discussed in parts one and two of this guide to e-commerce SEO. That’s good. There’s still more to do however, so don’t stop there. Step four: Testing one, two, three So … Continue reading The Kick-Ass Guide to E-commerce SEO – Part 3
Zach Heller December 5, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break The Rules – Part 7
