Denny McCorkleFebruary 9, 2015 LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical networking connections using LinkedIn was shared in a previous post, LinkedIn to Real Life (Part 1: Making Connections). This blog post explains how-to better organize and manage … Continue reading LinkedIn to Real Life (Part 2: Managing Connections)
Daniel SmithFebruary 8, 2015 In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a … Continue reading Online Marketing Is Here To Stay – Part 2
Eric DoucetFebruary 3, 2015 You’ve heard about the term “viral video.” These videos are spread super fast all over the world. There have been cases when one video was seen by millions of people in less than 24 hours (which is pretty darn crazy when you think about it). This is something that can be … Continue reading The Importance Of Video Marketing As Part Of A General Marketing Strategy
Daniel SmithJanuary 31, 2015 There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a … Continue reading Online Marketing Is Here To Stay – Part 1
Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)
Mickie E KennedyJanuary 14, 2015 We all sit around and try to figure out Google’s algorithm (don’t we?), but there are more productive ways to optimize your SEO on search engines. You’ve no doubt already written several blog posts and fixed up your website to include the appropriate buzzwords to get users’ attention. But what … Continue reading Press Releases Should be Part of Your SEO Strategy
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3
Greg Maher December 14, 2014 Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be … Continue reading Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media Marketing Strategy
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers. Kelsey Libert on December 10, 2014 Earning placements from high-authority publishers is the single best way to garner the most views, … Continue reading Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
