Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016 For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages
by Kevin George Follow @imkevin_monkSeptember 23, 2016 Just like in the fantasy movie ‘The Chronicles of Narnia’, Landing Pages are the crafty doorways to a parallel dimension for boosting email marketing campaigns. A study indicated that 48% of marketers built a new landing page for each marketing campaign. This is just the beginning. These lead … Continue reading Mythical E-Commerce Email Templates & Their Landing Pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. Andrew Dennis on August 31, 2016 In my last column Link prospecting tips and tricks, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process … Continue reading Search competitor analysis: backlinks, keywords and pages
by Andrew Raso Follow @andrewraso1August 26, 2016 Recently Instagram announced they’re launching upgraded business pages for their business users. The new profiles come with enhanced features not available in standard profiles, such as ad management, insights, and more. “We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to … Continue reading 10 Tips for Taking Advantage of Instagram’s New Business Pages
by Ari Gillam Follow @arigillamAugust 5, 2016 More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant … Continue reading Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
by Brittany Laeger July 8, 2016July 8, 2016 Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a world … Continue reading Understanding Facebook Live Video for Pages and Brands
by James Scherer July 6, 2016July 6, 2016 Are you driving traffic to your WordPress website? Are you creating content, paying for ads or invested in social media? All of these strategies cost money (even if it’s your time). Do you want to know the single factor that can ensure you’re getting the maximum value … Continue reading Why You Should Add Landing Pages to Your WordPress Site
by Benjamin Brandall June 25, 2016June 25, 2016 The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Several decades back, advertising … Continue reading I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found
