Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration
Shivam Trika — December 16, 2016 — December 16, 2016 The need and greed of acquiring new Leads for a Business or Blog is the number one motivator that forces Marketers and Bloggers to dive into the world of Landing pages. According to popular belief and as the name suggests, a Landing page is a … Continue reading 5 New Tools That Will Help You Craft Stunning Landing Pages
Mary Lister — November 28, 2016 — November 28, 2016 Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see the update. It is cute, endearing, and effectively redirects the … Continue reading The 9 Best 404 Error Pages We’ve Seen
By Kyle Sanders November 16th, 2016 Local SEO can be a touchy subject. It’s filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let’s take a gander at some of the shifting standards in the Local SEO game, for those all-important … Continue reading 7 Must-Have Enhancements For Your Local Landing Pages
Shelby Clarke — November 8, 2016 — November 8, 2016 Marketers talk a ton about the importance of good homepage design. But if you’re doing inbound marketing well, your homepage won’t usually be your audience’s starting point when they visit your website. Typically, it’s your blog posts and content offers that will pull people in … Continue reading 6 Best Practices for Your Interior Website Pages
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. Brian Massey on November 7, 2016 at 12:01 pm This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I … Continue reading Turning content pages into lead generators
Al Gomez — November 4, 2016 — November 4, 2016 Change is the only thing that’s constant in this world. What we know today, could be deemed obsolete tomorrow. For instance: it’s funny that some of the greatest minds in history once believed the earth was flat – but they did. Today, we’re still continuously … Continue reading Boost Your Google Ranking by Breathing New Life to Old Web Pages
Sarah Greesonbach — October 27, 2016 Follow @awyeahsarah— October 27, 2016 The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it’s your landing pages’ job to turn those visitors into leads. While many companies … Continue reading 3 Experts Weigh In on Effective Landing Pages That Work
by Ari Gillam Follow @arigillamOctober 25, 2016 What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof. For example, if you … Continue reading How To Use Social Proof on Landing Pages
by Laura MacPhersonOctober 7, 2016 How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site? Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be … Continue reading Landing Pages are the Missing Link in Your Online Marketing Strategy
