Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One
Steve DiGioia — June 26, 2019 Follow @stevedigioia — June 26, 2019 …step-up your game with these powerful tips After-Action Report. Captain’s Report. Post-con. Event Summary…whatever you call it, make sure you do it. That’s the best way to guarantee your next event will be a success. Here’s what you need to do… If your … Continue reading 11 Tips To Guarantee Your Next Event Will Be a Success
Veronica Green-Gott — March 6, 2019 — March 6, 2019 There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of … Continue reading 6 Different Types of Corporate Events
Veronica Green-Gott — January 10, 2019 — January 10, 2019 At this point in the year, everyone has a prediction for what will happen in 2019. Whether it’s virtual reality, architectural trends, or the economy, 2019 cannot be planned out to a “t.” That being said, event marketing will change in 2019. Just like everything … Continue reading The Future of Events in 2019
Veronica Green-Gott — December 16, 2018 — December 16, 2018 Usually when people think corporate event, large networking events or holiday celebrations come to mind. These large events entail catering, drinks, at least business casual dress, and a stack of business cards. Too often people forget about the benefits of smaller, more intimate events. But … Continue reading The Benefits of Small Corporate Events
Bonnie Harris — February 2, 2018 Follow @waxmarketing — February 2, 2018 stevepb / Pixabay When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The numbers don’t lie. Events are without a doubt still an … Continue reading 5 Ways To Maximize Your Event Promotion Budget
Chris Pentago — December 18, 2017 — December 18, 2017 picjumbo_com / Pixabay Geopolitical threats and a growing debt burden threaten to overshadow the global economy in 2018. But, despite a sense of disquiet in some quarters, many analysts believe that there is much to look forward to in the next twelve months. Clemens Fuest … Continue reading How Can Businesses Prepare For Global Volatility Events in 2018?
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event