Category Archives: Event Management

Bizzabo introduces Klik Experiential for in-person events

Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers. Chris Wood on November 14, 2022 Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing … Continue reading Bizzabo introduces Klik Experiential for in-person events →

10 things to consider when using XR for your event

Event Management

Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. Lisa Peyton on April 28, 2022 I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily … Continue reading 10 things to consider when using XR for your event →

Zoom and Intrado launch new features to improve event experience and management

Event Management

Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management →

Marketers are reimagining their event strategies

Event Management

A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies →

3 Handy Tips to Attract Sponsors to Your Event

Event Management

Justin Wong November 8, 2021 So you’ve got an event coming up, but you don’t quite have the budget to pull it off the way it exists in your planner brain. You need a bigger budget! You need sponsors. Not always an easy task. Pitching sponsors can feel like going to endless job interviews, since … Continue reading 3 Handy Tips to Attract Sponsors to Your Event →

How to Promote Events and Boost Attendance

Event Management

Thomas Griffin September 9, 2021 Events are powerful ways to engage people. It’s a chance for you to interact with your audience directly, showcase your brand and product, and also build a buzz around your business. For an event to make an impact and be successful, you need to have enough attendees taking part. You … Continue reading How to Promote Events and Boost Attendance →

5 Benefits of In-Person Industry Events

Event Management

Tom Wozniak June 11, 2021 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we took for granted. The resurgence of in-person industry events is one of the best signs that we … Continue reading 5 Benefits of In-Person Industry Events →

Events of the future will be hybrid and “always on”

Event Management

In-person will return, but the virtual genie can’t be put back in the bottle Kim Davis on May 6, 2021 “Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on … Continue reading Events of the future will be hybrid and “always on” →

Attending the First In-Person Industry Event in Over a Year

Event Management

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year →

How to Manage Events in the Post-COVID World

Event Management

Rachel Claire March 2, 2021 In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. At the same … Continue reading How to Manage Events in the Post-COVID World →