Bob HutchinsMay 13, 2015 A large part of what my team does at BuzzPlant is research. Where are our target demographics going?What types of messages resonate?What gets engagement?What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, … Continue reading Is Influencer Marketing the Next Golden Ticket? [Infographic]
Tim AsimosMay 12, 2015 Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense. Your website should be a living, breathing, active, lead generating machine. So … Continue reading Don’t Wait For The Next Redesign To Improve Your Company’s Website
Kristen CurtissApril 30, 2015 Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your … Continue reading 3 Questions To Ask Before Sending Your Next Nonprofit Email
Heidi SchmidtApril 28, 2015 Search engine optimization. You’ve heard of it (you probably refer to it as “SEO”), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy, determine … Continue reading 5 SEO Mistakes to Avoid During Your Next Website Redesign
Michael CohnApril 27, 2015 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of … Continue reading Bringing Your Marketing Efforts to the Next Level with LinkedIn
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
Dan ShewanApril 22, 2015 Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small … Continue reading 15 Landing Page Ideas To Inspire Your Next Campaign
Dave MurrowApril 20, 2015 Web site operators are anxiously awaiting the results of Google’s algorithm change on Tuesday, April 21st. The changes will reflect the growing use of mobile for search, and Google says it will give higher precedence in search rankings to mobile-friendly websites. Google claims that this algorithm change will have ‘a significant … Continue reading Are You Ready for Google’s Next Algorithm Change?
There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level
Elinor StutzApril 11, 2015 Hearing criticism of your proud moment is the worst critique of all, and it is also embarrassing to be reprimanded for an error in front of an entire group. But, with a positive mindset, it is wise to reflect upon those very remarks to truly hear what is being said. Sometimes … Continue reading Critique Pinpoints Where You Need To Next Head
