Category Archives: Social Media Retail

Why We Hate The Term Social Selling

Rachel Clapp MillerOctober 23, 2015 We’ve been in several conversations recently where the term social selling has been the focus. It’s not surprising that sales organizations are feverishly trying to equip their reps with the tools to communicate value and differentiation digitally. It’s a direct result of how we’re communicating. Research shows that leveraging social … Continue reading Why We Hate The Term Social Selling

Social Selling: What The Heck Is It, And Why You Should Care.

Leslie HughesAugust 24, 2015 Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or … Continue reading Social Selling: What The Heck Is It, And Why You Should Care.

Channel Your Way to Social Selling Success

Bob WoodsAugust 10, 2015 A couple of weeks back, I wrote about a new survey that, among other things, found that Twitter is slightly edging out LinkedIn as the most-favored platform in Social Selling. When it comes to using Social Selling, though, it’s really not about using Twitter or LinkedIn. It’s about effectively utilizing both platforms. The … Continue reading Channel Your Way to Social Selling Success

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Teresa SliderMay 20, 2015 “You can create a business, choose a name,” Sir Richard Branson told Inc. magazine, “but unless people know about it, you’re not going to sell any products.” …Or, professional services, for that matter. And it’s not just advertising, promotion, direct mail and website content that helps you sell. In professional services, … Continue reading 12 Tips to Optimize Your LinkedIn Profile for Social Selling

Take Selling to the Next Level: 5 Steps for Successful Social Prospecting

Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting

Social Media Or SEO? 20 Top Marketers Share Their Opinion!

Social media OR SEO – it’s a balancing act to decide which is best to use and to decide which is more important. So, even though I’ve my own opinions, I decided to ask 20 different renowned marketers what their opinion on the was on whether one takes precedence over the other. Q. Social Media … Continue reading Social Media Or SEO? 20 Top Marketers Share Their Opinion!