Amy MullerMay 21, 2015 The stage-gate process has been a cornerstone of product development since the 1960’s bringing efficiency and control to the development activities. As applied to innovation, the stage-gate process often yields incremental innovation. The same controls, metrics, gate reviews and screening mechanisms that bring control to the process also tend to weed … Continue reading Taking Your Stage Gate To The Next Level
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
Alesia HsiaoMay 19, 2015 Business is global. Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities. So if the success of your business is dependant on it; how do you effectively communicate with these people? I guess you could rely on email. But we … Continue reading 10 Tools to Hit Your Next Online Meeting Out of the Park
Carol StephenMay 14, 2015 Finding Your Next Social Media Manager Wikipedia is not going to help you much with finding your next Social Media Manager (“SMM”). In fact, Wikipedia can’t tell you anything about how to choose an SMM. Google can help to some extent, if you get your search terms correct, and focus on … Continue reading Finding Your Next Social Media Manager
Bob HutchinsMay 13, 2015 A large part of what my team does at BuzzPlant is research. Where are our target demographics going?What types of messages resonate?What gets engagement?What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, … Continue reading Is Influencer Marketing the Next Golden Ticket? [Infographic]
Tim AsimosMay 12, 2015 Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense. Your website should be a living, breathing, active, lead generating machine. So … Continue reading Don’t Wait For The Next Redesign To Improve Your Company’s Website
Kristen CurtissApril 30, 2015 Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your … Continue reading 3 Questions To Ask Before Sending Your Next Nonprofit Email
Heidi SchmidtApril 28, 2015 Search engine optimization. You’ve heard of it (you probably refer to it as “SEO”), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy, determine … Continue reading 5 SEO Mistakes to Avoid During Your Next Website Redesign
Michael CohnApril 27, 2015 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of … Continue reading Bringing Your Marketing Efforts to the Next Level with LinkedIn
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
