Brent PohlmanMarch 21, 2015 I am fortunate to work for a great company that has always had a passion for a strong client service team and sales team. Does this model work today? In the 70s, 80s, and 90s, technology was the driving force in a company. Today, I see great companies are those that … Continue reading Marketing Executives – The Next CEO
Jennifer KardellMarch 14, 2015 Have You Considered Volunteering With And Mentoring Marketing Students? Maybe You Should. One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new … Continue reading Teaching The Next Generation Of Social Media Marketers
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… Please visit Marketing Land for the full article. Marketing Land – Internet … Continue reading Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)
Hudson ArnoldFebruary 17, 2015 Prioritization is a critical skill to master when building out a testing program. It’s about making smart choices and applying discipline to the decision-making process. In my experience helping companies build their test programs from scratch, as well as optimizing more mature programs, I’ve seen the benefits of adopting a rigorous … Continue reading What’s Next? Steps For Prioritizing Your Experiment Backlog
Todd GiannattasioFebruary 11, 2015 I must preface this story by telling you that this is not a common result for website redesigns. Normally when redesigning your website, you’d actually expect a potential, slight drop off at first while the new site is being re-indexed by Google and figured out how valuable your new website is … Continue reading Website Redesign Takes Online Presence To The Next Level
Jessie-Lee NicholsJanuary 31, 2015 Are you wondering whether your website gets you any business? Is it hard to use on a mobile device? Does it look outdated? There are so many reasons that companies and organizations choose to undertake a website redesign. With technology and design trends changing so quickly, you should probably plan for … Continue reading 10 Crucial Elements for Your Next Website Redesign
Megan Van VlackJanuary 27, 2015 The early opportunities offered by social media networks are dying. According to Forrester, marketers are seeing organic reach diminish on social networks. Today, brands are only reaching 6% of their fans — at best — without paid advertising. Is organic social media reach dead to marketers? In a webinar hosted … Continue reading Organic Social Reach is Dead. What’s Next?
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
