Tag Archives: Morning

Should start-ups worry about hyping their products?

The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products? →

A good time to be in marketing ops

Marketing Operations

It’s a great job market and businesses are now taking marketing operations seriously. Chris Wood on December 22, 2021 at 9:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading A good time to be in marketing ops →

The holiday season is upon us

Holiday Season

Plus, thoughts about the future of work. Kim Davis on December 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading The holiday season is upon us →

Customers are up for grabs

Customer Satisfaction

Shoppers aren’t hesitating to change the brands they buy from. Chris Wood on December 20, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Customers are up for grabs →

Pricing is also messaging

Marketing Guide

Plus, marketers respond to Omicron in our Events Participation Index. Chris Wood on December 17, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Pricing is also messaging →

Logistics is a huge part of CX

Logistics

We look back to far-sighted comments on the supply chain from October 2020. Kim Davis on December 10, 2021 Good morning, Marketers, and we knew this supply chain problem was coming Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or … Continue reading Logistics is a huge part of CX →

The prediction business

Predictions

Long-term planning requires nerves of steel. Kim Davis on December 6, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading The prediction business →

The B2B playbook is expanding

B2B Tools

B2B marketers are learning to address customers through a range of digital channels. Chris Wood on November 19, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The B2B playbook is expanding →

It’s all about email

Email Marketing Metrics

The channel may be well-established but it’s not static. Kim Davis on November 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading It’s all about email →

Mobile first doesn’t mean offline last

Mobile Strategies

The most engaging experiencesd link mobile content with the real world environment. Chris Wood on November 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Mobile first doesn’t mean offline last →