Customers are up for grabs

Shoppers aren’t hesitating to change the brands they buy from.

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Good morning, Marketers, more of your customers (and your competitors’ customers) are up for grabs.

Although marketers are currently looking ahead well into the new year, there’s reason to believe that with several more shopping days before Christmas, there are customers to be won over with the right strategy.

Data taken from the first week of December by shopping rewards app Shopkick indicates 40% of shoppers (from a pool of nearly 18K) are rethinking what retailers they’re using this year from previous holiday seasons. Add to that, 13% of shoppers don’t plan to have all their shopping completed until Thursday or Friday (with Christmas on Saturday).

The transformation in retail, as well as other industries and marketing as a whole, creates opportunities where none existed several short years ago. For e-commerce, shipping dates are likely too late. But for brick-and-mortars using digital ads and emails to promote at-store pickup, there are still shoppers looking for deals.

For consumers, this means more options and less loyalty. For marketers, this means a last-minute digital strategy for all future holiday seasons.

Chris Wood,



Quote of the day: “Whoever rebranded crypto as web3 is a marketing genius.” Sara Mauskopf, Co-Founder of Winnie

The post Good morning: Customers are up for grabs appeared first on MarTech.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.


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