The channel may be well-established but it’s not static.
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Good morning, Marketers, and it’s still all about email, isn’t it?
Okay, that’s an exaggeration. Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. But while cutting edge technologies like natural language processing, extended reality and predictive analytics can be fascinating, getting email right is for many marketing organizations their bread and butter.
What’s more, although the channel is well-established, it’s far from static. Ingenuity is required to stand out from the crowd. Strategic thinking is required to come up with better metrics than open rates. Boldness is required to experiment with dynamic email content, improved personalization and perhaps even BIMI.
Here you can see me talking about all things email with contributors Ryan Phelan and Kath Pay, and Jennifer Cannon, author of our updated Email Marketing Periodic Table. Ryan’s latest piece, about treating email with respect is here.
People. SugarCRM has announced the appointment of experienced former SAP executive Volker Hildebrand as SVP Product Marketing, with global responsibility for helping revenue growth.
CTV advertising optimization platform TVDataNow has tapped Amit Saraf as its new Chief Product Officer. Saraf comes from Calix, a marketing cloud for small and mid-tier broadband providers; before that, he spent six years in product at LiveRamp.
Adtech strategist Mary Matyas has made a move from The Trade Desk to MediaMath, where she becomes SVP and General Manager, North Americas. Prior to The Trade Desk she was at Criteo.
Quote of the day. “In 2020 and 2021, email finally won back respect when all other channels failed. Email shone throughout the pandemic and what we’ve gone through over the last year. The tedious “email is dead” conversation has faded away. And thank God for that.” Ryan Phelan, co-founder, RPEOrigin.com