Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns
VerticalResponse — November 8, 2019 Follow @VR4SmallBiz Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them … Continue reading 3 Ways to Double Your Email List and Boost Sales With Email Partnerships
Jennifer Soares — November 3, 2019 Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless … Continue reading I Have 85% Deliverability! That’s Great, Right?
Mike Parry — October 25, 2019 Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email could only be achieved by means of some CSS wizardy. While CSS was never actually intended … Continue reading 3 Interactive Email Problems (and How to Solve Them)
VerticalResponse — October 19, 2019 Follow @VR4SmallBiz Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, … Continue reading Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
Zach Skole — October 18, 2019 When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver … Continue reading Recognizing Website Visitors from Email Clickthroughs
5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign
Zach Heller — March 8, 2019 Follow @zheller — March 8, 2019 The latest email stats are in, and the shift to mobile has only continued. The latest analyses show that 59% of all emails are opened on a mobile device. This number has been steadily rising over the last decade, up from just 25% … Continue reading 90% of Your Emails Are Being Opened on a Phone
Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing?
Aastha Sirohi — October 1, 2018 — October 1, 2018 Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It … Continue reading What Is A Good Open Rate For Email?