Category Archives: Email Marketing Metrics

How to Say Goodbye to Old Unengaged Subscribers the Right Way

Nicole Blanckenberg March 15, 2021 There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement, mean reduced ROAS. Decreased deliverability: The more inactive email subscribers … Continue reading How to Say Goodbye to Old Unengaged Subscribers the Right Way

How to Engage Your Lead with a Strong Email Marketing Sequence

Justin Wong March 1, 2021 Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing. Why email … Continue reading How to Engage Your Lead with a Strong Email Marketing Sequence

Playable Offers Shutterstock Videos For Email Campaigns

Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns

3 Ways to Double Your Email List and Boost Sales With Email Partnerships

VerticalResponse — November 8, 2019 Follow @VR4SmallBiz Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them … Continue reading 3 Ways to Double Your Email List and Boost Sales With Email Partnerships

Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales

VerticalResponse — October 19, 2019 Follow @VR4SmallBiz Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, … Continue reading Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales

5 Steps To Determine The True Reach Of Your Email Campaign

5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution.  But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign