Mobile first doesn’t mean offline last

The most engaging experiencesd link mobile content with the real world environment.

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Good morning, Marketers, what is a mobile-first experience anyway?

One of our stories linked below takes a look at digital experiences, specifically those by younger cohorts that prioritize navigating the digital sphere on their phones. 

But mobile-first consumers aren’t necessarily shut-ins. Often they crave experiences out in the world, too. They just prefer to do this with phones in hand so they can take photos and videos and post them on social media. 

The point is that marketers need to think about the two primary experiences running parallel: the IRL (“in-store”) experience, and mobile. The most engaging experiences link both realms. Even mobile-first users will notice if your in-store experience is lacking.

Chris Wood,



Quote of the day. “Great marketers also hear everything their customers don’t say.” Gabriela Cardoza, corporate and personal brand consultant

The post Good morning: Mobile first doesn’t mean offline last appeared first on MarTech.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.


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