Mark Zuckerberg confirms NFTs are coming to Instagram He suggested that Instagram users would be able “to mint things within that environment.” K. Bell @karissabe March 15th, 2022 Screenshot / sxsw Love them or hate them, NFTs will soon be coming to Instagram. Speaking at SXSW, Mark Zuckerberg confirmed that digital collectibles would be arriving … Continue reading NFTs are coming to Instagram
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it. Constantine von Hoffman on March 17, 2022 Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice … Continue reading The measurement challenge
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
Plus registration for the upcoming MarTech conference is now open. And it’s free. Chris Wood on February 16, 2022 Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Because I report on technology news, the love of language that brought me to writing collides with the evolution of … Continue reading The evolution of digital experience
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest. Chris Elwell on February 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the … Continue reading Freelancing may not be so idyllic
Student athletes are just one example of figures audiences find relatabe and we’ve been covering that this week. Chris Wood on February 4, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading Marketers are looking for relatable figures
Retail customers have been empowered by digitization and they’re loyalty is up for grabs. Chris Wood on February 2, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to … Continue reading Let’s talk about retail
Focusing on revenue as the key business outcome actually may not be the best way to drive growth. Kim Davis on January 31, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading It’s not all about revenue
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new? Chris Wood on January 28, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign … Continue reading The future of CTV
