Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. Ryan Phelan on December 30, 2022 ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. … Continue reading 4 marketing takeaways from 2022 to help you conquer 2023
Learn more about what marketing management is, its core concepts and why it’s important. Danni White on December 21, 2022 Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective … Continue reading Why we care about marketing management
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
Where should the people who manage and run martech fit in the organizational structure? Tony Byrne on July 22, 2022 Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for … Continue reading How is marketing operations evolving?
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders
A new report from Highway Education and Demandbase suggests MOps talent is in crisis. Kim Davis on May 20, 2022 “It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, … Continue reading Marketing operations talent is suffering burnout and turnover
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here’s a spell that can help. Spence Darrington on May 16, 2022 You’ve just graduated from MOpswarts and been declared a marketing ops (MOps) wizard. As you step off the train armed with a wand, sweet robes … Continue reading If Harry Potter led marketing operations, where would his team sit?
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers
RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide