Category Archives: Marketing Operations

Building a future-ready marketing operations team

Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team →

The 5 key pillars of AIOps in marketing

Marketing Operations

Operationalizing AI doesn’t require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity. David Iscove on December 18, 2023 The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations … Continue reading The 5 key pillars of AIOps in marketing →

The state of MOps (-Apalooza)

Marketing Operations

Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim. Kim Davis on November 8, 2023 “It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking … Continue reading The state of MOps (-Apalooza) →

5 ways MOps can elevate the annual planning process

Marketing Operations

Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process →

3 ways MOps can bridge the gap in marketing analytics

Marketing Operations

Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics →

5 don’ts in marketing operations

Marketing Operations

There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do. Steve Petersen on July 13, 2023 There are plenty of articles about what one should do in marketing — best practices, hacks, tips, tricks and so on. However, sometimes it is helpful to think … Continue reading 5 don’ts in marketing operations →

A 5-step guide to retiring martech tools without disrupting operations

Marketing Operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations →

Moneyball your marketing ops team

Marketing Operations

The art of building a winning MOps organization. Megan Michuda on March 10, 2023 Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, … Continue reading Moneyball your marketing ops team →

MarTech’s marketing operations experts to follow

Marketing Operations

These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need. Constantine von Hoffman on January 26, 2023 at 2:23 pm | Reading time: 3 minutes Marketing operations is what makes the magic happen. These are the folks … Continue reading MarTech’s marketing operations experts to follow →

HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily

Marketing Operations

HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily by Laurie Sullivan @lauriesullivan, January 19, 2023 HUMAN Security’s Satori Threat Intelligence and Research Team uncovered and took down a sophisticated ad fraud operation dubbed VASTFLUX consisting of more than 1,700 spoofed apps targeting 120 publishers. The ads ran in apps across nearly 11 million devices, and reached … Continue reading HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily →