Category Archives: Marketing Operations

Why marketing operations leaders have become modernizers

MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers

Why we care about RevOps: A marketer’s guide

RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide

How to explain marketing operations at different levels: From children to experts

Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Darrell Alfonso on February 23, 2022   Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing … Continue reading How to explain marketing operations at different levels: From children to experts

Marketing operations and technology shouldn’t ignore the web

While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web

RevOps teams struggle with integration and alignment

A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring. Kim Davis on January 11, 2022 RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps … Continue reading RevOps teams struggle with integration and alignment

What is marketing operations and who are MOPs professionals?

Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include:  Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals?

Marketing Ops Fail: Marketers Challenged By Pandemic

Marketing Ops Fail: Marketers Challenged By Pandemic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2021 Marketers have been forced to examine the effectiveness of their marketing operations to improve performance by identifying areas of improvement and implementing strategies to solve a variety of new challenges accelerated by the changes brought about by COVID-19. When … Continue reading Marketing Ops Fail: Marketers Challenged By Pandemic