As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023 The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI. Chris Wood on January 5, 2023 Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s delayed third-party … Continue reading 2023 Predictions: How data will change marketing in the new year
As more advertisers flock to retail media networks, here’s how the networks will evolve. Chris Wood on December 30, 2022 Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where … Continue reading 2023 Predictions: Retail media networks
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023. Chris Wood on December 28, 2022 Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we … Continue reading 2023 Predictions: Experience, Ecommerce and Transformation
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Michael Abetz Last updated: 20 April 2022 STEPN (GMT) on Coinmarketcap Every now and then an altcoin comes along that goes up and up and shows no sign of slowing down. In late 2021 that was Shiba Inu, which is still trending from time to time on Coinmarketcap.com, currently the #2 trending coin on … Continue reading STEPN GMT Price Prediction 2022
Social commerce, shoppable ads and how e-commerce buying will evolve in the new year – and even impact offline retail. Chris Wood on December 28, 2021 Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater … Continue reading 2022 Predictions: E-commerce everywhere
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward. Chris Wood on December 27, 2021 Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled … Continue reading 2022 Predictions: Customer Experience & Digital Experience
Long-term planning requires nerves of steel. Kim Davis on December 6, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading The prediction business
